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Legalism -> Shang Jun Shu -> Elimination of Strength -> 4.1

If penalties are made heavy and rewards light,
the ruler loves his people
and they will die for him;
but if rewards are made heavy and penalties light,
the ruler does not love his people,
nor will they die for him.
When, in a prosperous country, penalties are applied,
the people will reap profit and at the same time stand in awe;
when rewards are applied,
the people will reap profit and at the same time have love.


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